Lifecycle Marketing Manager | Specializing in DTC Wellness

I build data-driven retention engines that scale DTC brands. My work blends customer psychology, cohort analysis, and clean creative to guide customers from first touch to loyal repeat buyers.

✽ Email me →

✽ Resume →

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My Approach to Lifecycle Growth

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  1. Data-Led Strategy: I start by analyzing cohort retention, LTV, and RFM segments to identify where revenue is leaking.
  2. System Architecture: I build the infrastructure: segmentation models, automated flows, and campaign calendars that align with the brand's growth targets.
  3. Execution & Testing: I launch, monitor, and continuously A/B test messaging, timing, and offers to optimize conversion rates.
  4. Cross-Functional Leadership: I collaborate with acquisition, creative, and product teams to ensure a cohesive customer journey from ad click to unboxing.

Work

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Others about working with me

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Johnny Basmajian - CEO @ Lulu Ave

“We saw a 3X lift in email revenue.”

Julie took our email strategy from basic to brilliant. With her help, we’re finally seeing real revenue from campaigns — and our Gen Z audience is actually engaging. She just gets it — the tone, the visuals, the results. Total game-changer for our brand.

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Catherine Longland - Founder @ Hygge-Sheets

“We re-engaged 28% of cold leads in 2 weeks.”

Julie completely elevated our retention strategy. She understands the nuance of our UK audience, merges data with warmth, and turns email into a high-performing sales tool. I trust her with our brand voice entirely.

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Let’s Build Your Retention Engine

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I am currently looking for my next in-house role with a forward-thinking DTC wellness brand. If your team needs a strategic lifecycle leader who can execute, let's talk.

Email Me | View Resume | Connect on LinkedIn